*Our courses are not eligible for any grants or fundings.

Pick up essential knowledge and practical tools to craft a public relations (PR) strategy, write a media pitch and confidently approach journalists – all in a day.

Topics

• Understand the power of PR

• Learn to craft newsworthy stories and pitch them successfully

• Discover techniques to manage follow-up media queries

• Gain tips on using GenAI to be better wordsmiths

• Unlock the mystery of newsroom structure and build a media network

Hands-on sessions

• Develop an idea into a compelling e-mail pitch

• Draft a media-ready press release

• Hear from real journalists on how they think and what they want from PR people

Who should attend

• Small business owners who have great ideas, but struggle to reach the media

• Start-ups who want to bolster their reputation with media coverage

• Marketing executives who also take on PR responsibilities

• PR novices who want to hone their skills

• Mass communications students who want to learn beyond school

• Those without a PR background but who are keen to start a career in it

 *Please indicate dietary restrictions (e.g. Vegetarian) during sign up. We will NOT be able to cater for special requests on the day itself.