How to manage “bad news” in a Digital Age
Information flows readily and can go viral quickly. Learn how to manage the fallout when a public complaint arises or an event does not go as planned. Public feedback about a poorly managed event can spread quickly and hurt the reputation of businesses. While such incidents cannot be completely avoided, leaders can be prepared to managed the situation.
In this course, business owners and communications professionals can find out how to:
A former Straits Times journalist, Ng Wei Joo specialises in corporate and crisis communications and has worked in various companies and public relations agencies for the past two decades. As a PR consultant, he works with in-house communication teams and advises senior management members. He was also a former president of the Institute of Public Relations of Singapore.
$648 per participant